James Lai

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The term “the Internet of things” was coined by Kevin Ashton of Procter & Gamble, who later founded MIT’s Auto-ID Center, in 1999. At that time smartphones doesn’t exist yet & wifi just came out 2 years earlier & not available as a standard feature on most PCs. Today, we have ubiquitous mobile connectivity with infrastructure that combines the internet, cloud, microservices, sensors, Wi-Fi, 5G & other wireless technologies (which we called the “Hypernet”).

Although the concept of IoT existed for more than 2 decades, we still have not reached the mass-adoption as expected or realized its full potential. Some…


illustration of “Risk” ,a strategy board game produced by Parker Brothers (now a division of Hasbro)

Whether you’re a start-up, SME or part of a large organization, growing the bottom-line is essential to any business survival along with a well-executed customer or lead acquisition strategy in building a continuous stream of potential & repeating customers. In developing a sales strategy, it is important to understand the customer’s psyche or “why do customers buy?”.

In summary, they buy based on :-

  • Needs
  • Features & Facts
  • Benefits
  • Value or perceived value (most inexperience sales people use price or “discount” mentality to close a sale)
  • Risk

By connecting-the-dots to your solution to meet the needs of the customer’s will…


Happy New Year! MyIoTA, recently launched our “IoT For You” series of webinars highlighting use cases & snippets of information from our members. The first installment was moderated by Mr. Steven Loh from Lenovo & also our deputy chairman & covered topics such as smart manufacturing platforms, predictive maintenance to use cases in F&B manufacturing & Healthcare with insights from the presenters & industry experts. For those who missed the session, you can view the recording at https://www.facebook.com/iotindustry/videos/806276933563741

For any questions regarding IoT, feel free to contact us at enquiry@my-iot.org


“It is the best of times & it is the worst of times..”, borrowing a quote from Charles Dicken’s book, A Tale of Two Cities. With the covid-19 pandemic occupying our thoughts most of 2020 to the US capitol riots happening early this year & Elon Musk becoming the richest individual in the world with a net worth of more than USD185 Billion , we are living in strange, good & bad times indeed. Businesses & whole industries were wiped off in a short period & new IoT services & business models becoming mainstream, thanks & no thanks to the…


Food Glorious Food! ” one of the more memorable songs from the award winning musical “Oliver!” sung by the protagonist in an obviously whimsical homage to fine cuisine something that was just as obviously in short supply for workhouse boys in Victorian England. To some we “eat to live” to some others “we live to eat!”. In today’s fast pace lifestyle we no longer need to hunt gather or grow our food. But have you ever wondered how food ends up at supermarkets restaurants or on your dinning table? What is the supply & value chain of the food industry…

James Lai

Chairman, Malaysia IoT Association

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